This partnership paved the way for a “One Sony” collaboration to happen as Ben&Ben is among the artists under the supervision of Sony Music Entertainment Philippines.
“We at Sony Music are thrilled that our artists Ben&Ben are the new ambassadors for the Sony X-Series speaker line. We always look forward to working with Sony PH and other Sony divisions under the One Sony policy. Collaborations such as these allow us to tap into and maximize the synergy between all groups under the Sony brand,” the company stated.
The selection for the new face of the X-Series speakers has been carefully and strategically selected to ensure that they embody the positioning of Live, Life Loud. With this, Sony Philippines is also optimistic on this collaboration because aside from the great artists that Sony Music has, this also closes its ties within Sony companies.
