Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup. The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The newest addition to our G Master series will make a perfect telephoto addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Sony Announces a New Solution for Easy, High-quality Live Streaming and Video Calls, Compatible with 35 Sony Camera Models at Launch

Sony Electronics Inc. today announced the release of a new desktop application called ‘Imaging Edge™ Webcam’ that allows users to easily transform their Sony digital camera into a high-quality webcam by simply connecting it to a PC  via USB, free of cost. 

‘Imaging Edge Webcam’ allows users to live stream and video conference in one easy step while also taking full advantage of Sony’s advanced imaging technology such as industry-leading autofocus, high resolution picture quality and additional unique features of each compatible camera. 

AP to equip all visual journalists globally with Sony imaging products

AP video journalist Renata Brito covers protests at the
Spain-France border, Nov. 12, 2019, using Sony equipment. (AP Photo)

Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.