More than 700,000 GCash users have joined the movement to plant trees through GCash Forest, an important carbon tracking feature of GCash, to help save the watershed that supplies water to Metro Manila.
Ney Villaseñor, Chief Corporate Affairs Officer at Mynt, which runs the country’s leading mobile wallet, said 756,370 people have signed up to collect green energy through GCash Forest as of August 19. That translates to almost 400,000 people using the new feature every month since its launch on June 25.
GCash Forest is a personal carbon account that tracks how much emission people have avoided by living more consciously. “Green” activities—such as walking, bringing eco-bags and own utensils, going cashless, reducing paper use—earn users energy points. When they have enough points, they get to plant a virtual tree in GCash Forest, which GCash will match with a real, native tree planted at the Ipo watershed.
