DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness

Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels. 

DoubleVerify Strengthens Operations in The Philippines with New Hire - Appoints Tinee Cruz as Senior Sales Director

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the appointment of Tinee Cruz as Senior Sales Director, Philippines. In her new role, Tinee will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth.  Leveraging her extensive industry experience, Tinee will play a pivotal role in elevating DoubleVerify’s extensive suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.

The appointment is a testament to DoubleVerify’s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, Regional Vice President of Sales, Asia. “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”