Augmented Reality A Growing Market In The Philippines

Pinoy smartphones users and netizens has something to look forward for with an introduction in the country of a new technology that is becoming a hit worldwide.

Innovative media enhancement technology “Augmented Reality” or simply “AR,” which integrates digital information into a real environment in real time, is now available in the Philippines.

This was announced by the executive of Spark Global Tech Systems, Inc., the exclusive partner of AR-based technology in the Philippines that is under license from Toppan, a 115-year-old company and is one of the largest global printing companies in Japan.

Augmented Reality is a technology used to superimpose virtual images onto photos taken by a smartphone in real time. Compared to an earlier technology called “virtual reality,” which is more of creating an artificial environment, AR utilizes an existing environment and “superimposes” new information on top of it.

This technology is a hit all over the world upon its introduction since it adds extra value to any existing media platform by providing a realistic spectacle and a true-to-life sensory experience. The technology is highly personalized according to requirements and can be changed from time to time. The content can be made trendy and unique in order to attract attention, totally interactive and is vastly accessible due to the high number of smartphone usage in the country.

Any type of content, whether link to sounds or tracking movies. You can also create your own 3D CG or provide links to web pages.

Among the common uses or applications of AR technology is mainly through media and advertisements, as a form of digital incentives through a smart device, interactive print campaigns, food packaging, promotional videos, 3D animation, 3D flyers, guide books with video documentaries, or even a trade show presentation tool and other business-related needs.

This advanced AR technology can be experienced through the “AReader,” which is downloadable via the Apple App Store or Android’s “Google Play.”

Photo shows (right) Rowi Bautista, Managing Director of Spark Global Tech Systems, Inc., as he explains the Augmented Reality (AR) technology – an innovative technology from Japan that integrates digital information into a real environment in real time. AR technology is now available in the Philippines.

"Given the robustness of the media industry here in the Philippines, we are quite excited in bringing AR technology to the country. We know that it will be an exciting proposition to big companies here who want to ‘up the ante,’ so to speak, when it comes to creativity in digital advertising platforms and bringing in a whole new experience. We’re beyond delighted that AR is here right now for progressive companies and businesses to utilize and our team is looking forward to collborating with them,” explains the Managing Director, Rowi Bautista.

Spark Global Tech Systems, Inc. is the exclusive partner of AR technology in the country. The company also offers powerful business solutions through a wide range of technologies such as systems for HR Information, Payroll, Accounting, Sales and Inventory, Access Control and Security, Smart Cards, Research and Development, and even Banking Solutions. With them, ‘Converging Technologies’ of companies in order to go beyond boundaries is now made possible.

Spark Global Tech Systems, Inc. is headquartered at 1805A East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, Pasig City. For more information, contact (+632) 5328579 or email info@sparkglobaltech.com or visit www.sparkglobaltech.com.