Pinoy smartphones users and netizens has something to look forward for with an introduction in the country of a new technology that is becoming a hit worldwide.
Innovative media enhancement technology “Augmented Reality” or simply “AR,” which integrates digital information into a real environment in real time, is now available in the Philippines.
This was announced by the executive of Spark Global Tech Systems, Inc., the exclusive partner of AR-based technology in the Philippines that is under license from Toppan, a 115-year-old company and is one of the largest global printing companies in Japan.
Augmented Reality is a technology used to superimpose virtual images onto photos taken by a smartphone in real time. Compared to an earlier technology called “virtual reality,” which is more of creating an artificial environment, AR utilizes an existing environment and “superimposes” new information on top of it.
