YouTube New Logo Out!

After many years, YouTube shifted to a new logo along with the rollout of its new features that is slowly revealed this year. It might look to be an aesthetic move for the the largest video website in the world, but it also brings a new milestone for the company who has grown so much and breaking new records everytime.

The change from the old logo to the new one is simple, bringing out the word 'Tube' and separating the logo from the word itself. But what made it more interesting are the new features that come with this face-lift.



Here are some of the features posted on the YouTube Blog:

• Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
• Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
• Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
• Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
• Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.

There is some updates that I feel uneasy about, one of them is the manual review for moneteization which would require new upload to have it reviewed for ads to be shown. In the past, you just hit monetize and bam! you can earn from the video. But this new policy would require to request manual reviews for it to be monetized. Though it is to make sure advertisers are protected, this new policy eats up time and resources which we though has already been solved by their algorithms. I hope this can be made more easier again.

So if you are a creator or a viewer, what can you say about the new look and feel of YT? For me, I expect more feedback from the YouTube community in the coming weeks as the update is less than a day after its official release.