Brother associates from both the Philippines and the Asia Pacific region gamely showed their promises in two videos published on YouTube and the company’s social media accounts. Commitments ranged from vowing to do plastic-free living, to reducing energy consumption by unplugging unused appliances and electronics, to proper waste segregation, just to name a few.
“On Earth Day this year, we realize now more than ever the importance of saving the planet, which is why we renew our own promises to help the environment from within our own organization,” said Glenn Hocson, president of Brother Philippines.
The #MyEarthPromise videos can be watched at https://bit.ly/MyEarthPromiseBrotherAsiaPacific and http://bit.ly/BrotherPHMyEarthPromise.
This Earth Day initiative is part of Brother Earth, a bigger campaign launched by parent company Brother Industries, Ltd. Japan dedicated to the conservation of the environment. Brother Earth supports the Sustainable Development Goals for 2030 established by the United Nations in 2015.
Other sustainability activities done by Brother Philippines include Tree Planting, Marine Conservation, and Eco-Point (an activity within Brother Offices that encourages associates to consistently do their part in saving the earth), and support of other local environmental efforts in the organization.
The Brother Group commits to continue working proactively to solve social challenges through innovative products, environmental activities and social contribution activities globally while cherishing the spirit of "At your side.”
To learn more about Brother Earth and Brother Group’s active environmental campaigns, visit https://www.brotherearth.com/
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