Globe partners with GMS to transform enterprise customer experience with AI-powered solutions

Globe, a leading digital solutions platform in the Philippines, has entered into a strategic partnership with AI-driven communications solutions partner GMS to revolutionize the landscape of customer experience for enterprises across the country through state-of-the-art communications solutions powered by Artificial Intelligence (AI).

Globe and GMS are committed to enhancing the experience for enterprise customers by offering a comprehensive omni-channel campaign suite. This includes the deployment of conversational AI tools like chatbots to facilitate initial interactions, and leveraging GenAI for content creation, analysis, and insights.

These technologies empower organizations to enhance customer engagement, operational efficiency, data-driven decision-making, and cost reduction. With the offerings, Globe expects a significant boost in customer satisfaction, trust and loyalty, ultimately translating into increased revenue.

“We’ve had a highly successful collaboration with GMS for international A2P messaging through our portfolio company m360 for several years. Now, we are excited to extend our partnership because we believe GMS’ redefined business strategy aligns with Globe’s goal to empower each Filipino with every day digital solutions,” said Ernest Cu, President and CEO of the Globe Group.

GMS' expertise in innovative communications solutions will bolster Globe's ability to deliver sustainable business solutions to its customers and end users. These solutions are also tailored to complement Globe's diverse range of digital offerings, encompassing fintech, healthtech, adtech, edutech, climate tech, shared services, investments, and entertainment sectors.

Charles Upchurch, CEO of GMS, remarked: “Building on our strong legacy in messaging and our profound knowledge of the MNO and enterprise business, GMS is shifting its focus to the AI-powered future of communications. We’re leading this transformation by partnering with our clients and supporting them in every step of their journey. And we are excited to have this major partnership with Globe as it continues to expand its menu of digital solutions.”

The collaboration underscores Globe's commitment to leveraging cutting-edge technology to deliver unparalleled value to its rapidly expanding customer base, ushering in a new era of customer experience excellence.

To learn more about Globe, visit https://www.globe.com.ph/.