Globe Ignites Filipinos’ Everyday Potential Through 5G Energy Missions

5G is more than a speed upgrade but a catalyst for unlocking potential, creativity, and connection in real time. This was symbolized when Globe recently powered up BGC with a high-energy showcase designed to demonstrate how its superior 5G network elevates the everyday experience of Filipinos.

The event kicked off with the unveiling of the Globe 5G Energy Meter at the Uptown Mall in BGC. This launch served as the official start to a series of action-packed missions designed to immerse communities in the possibilities unlocked by Globe 5G, with Globe having the widest 5G coverage in the Philippines, based on analysis by Ookla ® of Speedtest Intelligence.

Globe makes internet accessible in disadvantaged areas with new network builds

Globe now covers 96.13% of the Philippine population with its mobile network. Based on the 2020 population tally, that's over 106 million people who can rely on mobile signals for calls, internet access, and daily communication. Despite this, around 4.2 million Filipinos still remain outside the coverage areas. These are Filipinos who live in remote towns situated in  barely inhabited islands, mountainous regions, or places where terrain and lack of basic infrastructure like electricity have made it difficult to put up digital infrastructure. Reaching these people really poses a challenge.

“There is still much work to be done to bring quality connectivity to every Filipino. Globe remains fully committed to making it happen,” said Joel Agustin, SVP for Network Planning and Engineering.

Globe Highlights Real-World Impact of AI on Broadband at WBBA BDC Shanghai 2025

Globe joined global industry leaders at the World Broadband Association (WBBA) Broadband Development Conference 2025 in Shanghai to explore the convergence of broadband infrastructure and artificial intelligence (AI). The panel discussion, held on June 19 at the Kerry Hotel, featured the session “When AI Meets Broadband: Opportunities & Challenges.”

Representing Globe was Chief Commercial Officer and WBBA board member Darius Delgado, who shared how the company is leveraging AI not just to modernize operations, but to redefine the broadband customer experience in real, measurable ways.

“Essentially we start with our proposition in the market. We differentiate beyond price and speed, because that's plain vanilla to the customer, especially in the Philippines, in terms of broadband.”

Globe’s 2024 financial performance hits record high

Globe powers ahead in 2025 with a bold vision for digital innovation and industry leadership

Globe sustains strong momentum in 2025, building on a year of solid financial gains and operational performance while continuing to lead with innovation in the delivery of digital services.

Carlo Puno, Globe’s Chief Financial Officer, said the company continues to work on meeting its cash flow targets for the year and maintain the steady results across its core businesses. 

“Globe is beginning 2025 with a stable financial foundation and very clear priorities. We continue to execute with discipline, while maximizing the value of our portfolio. This puts us in a favorable position to deliver consistent results and drive long-term impact,” Puno shared.

The company’s positive outlook builds on its standout performance last year, having achieved record highs across key financial indicators.

Globe powers a more connected, inclusive, and secure digital future through innovation

Globe continues to shape a connected, inclusive, and secure digital future for Filipinos by driving innovation and implementing purpose-driven programs.

The telco leader is transforming how people work, live, and connect by harnessing technologies like 5G and Artificial Intelligence (AI) to enhance customer service, expand access to essential digital services, and boost operational efficiency.

“Innovation is our engine of growth and how we create value for our customers, partners, and the country. We continuously evolve our technologies and services so every Filipino can thrive in a connected world,” said Darius Delgado, Globe’s Chief Commercial Officer.

AI, in particular, plays a critical role in fueling data-driven personalization. Through tools like SPOT, an AI-powered assistant, and Globe’s contextual engagement capabilities, the company is enhancing its GlobeOne app engagement, increasing top-ups and bill payments, and improving user retention. Programs such as Globe Rewards+, TM FunRewards, and Globe Hangouts have driven monthly engagement up by 1.5 million customers.

A new way of purposeful giving: Globe empowers customers to drive positive change with GoGIVE

In line with its mission to uplift the lives of Filipinos, Globe has launched an innovative way to engage its customers in its mission of doing good.

GoGIVE is an innovative feature within the GlobeOne app that enables Globe Prepaid users to support causes they deeply care about by using mobile data.

GoGIVE provides a seamless way to align Filipinos’ digital lifestyle with purpose-driven action. Globe Prepaid customers can now help their advocacy of choice just by using their mobile data. When they go about their daily online activities such as streaming, gaming, messaging, and browsing, they can earn "hearts" that they can send as support to the causes they care about.

For every GB of data used, Globe customers collect hearts that they can allocate to their chosen advocacy, including animal welfare, environmental protection, children's education, fighting hunger, and more.

AdSpark and Payless transform shopper engagement with Payless Bigatin Promo

AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.

Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.

Globe expands high-speed connectivity with 587 new 5G sites in 2024

Globe further expanded its 5G network in 2024, deploying 587 new 5G sites across the Philippines as the company continues to invest in 5G technology with consistently rising demand for high-speed mobile services.

This rollout resulted in 5G coverage reaching 98.69% of the National Capital Region and 96.95% of key cities throughout the Visayas and Mindanao, now serving approximately 106 towns.

“With our enhanced 5G coverage, we are delivering improved mobile experiences to our customers,” said Joel Agustin, Globe’s Head of Service Planning and Engineering. “Our investments in network infrastructure reflect our dedication to providing equal access to the digital economy for all communities in the Philippines.”

In December 2024 alone, over 9 million devices connected to Globe’s 5G network, showing the increasing reliance of consumers on fast and reliable connectivity.

Globe is reinforcing its 5G leadership through hyper-personalization efforts, giving customers more to look forward to as activity in the 5G space is seen to gain momentum.

Beyond its domestic efforts, Globe also broadened its global presence through partnerships with 168 inbound and 182 outbound 5G partners in 99 destinations, further solidifying its position in the international market.

OREX SAI partners with Globe Telecom for Demonstration Experiment in Preparation for Open RAN Field Trial

OREX SAI, INC. (OREX SAI) and Globe Telecom, Inc. (Globe) jointly announced a partnership today to collaborate in the Philippines to launch a demonstration experiment for Open RAN.

OREXI SAI has partnered with Globe Telecom to conduct an Open RAN Demonstration Experiment as part of the preparation for an upcoming field trial. This initiative falls under the Japan Ministry of Internal Affairs and Communications' (MIC) program, “FY2024 Contract for conducting demonstration experiment in preparation for Open RAN field trial in the Philippines.”

Japan is among countries vigorously supporting the rollout of Open RAN, an open radio access network designed to allow interconnection between equipment and systems from multiple vendors. Open RAN offers new possibilities by enabling diverse suppliers to contribute to the network's innovation and optimization. This flexibility can potentially enhance and foster more dynamic, scalable, and cost-efficient network environments.

Globe harnesses AI to drive operational efficiency

As enterprises increasingly adopt advanced Generative AI (GenAI) for security and efficiency, Globe is making notable progress in integrating this technology to streamline operations, optimize network performance, and elevate customer service.

A GSMA outlook for 2025 showed that telco operators around the world are looking to AI in driving business objectives, including better customer experience and enhancing financial performance.

Globe’s commitment in AI reflects these findings, according to Anton Bonifacio, Globe’s Chief AI Officer: "The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide. AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment."

The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use.

Globe to launch Samsung Galaxy S25 series: Experience powerful human-like AI to simplify daily living Customers to get over PHP24,000 in savings, freebies

The future of mobile convenience is set to arrive as Globe officially launches the Samsung Galaxy S25 on February 14, 2025, featuring a powerhouse of Artificial Intelligence (AI)-driven capabilities designed to streamline daily activities.

Building on this innovation, the flagship device introduces a more human-like AI companion that understands complex instructions and detects emotional undertones, making it an intuitive partner in day-to-day living.

This enhanced AI experience is further supported by key features such as contextual search, which allows users to search for information, images, and settings through natural conversations; as well as live call translation with real-time support for 20 languages.

The Galaxy S25 also offers multi-device integration, enabling smooth connectivity with other Samsung devices such as smartwatches and tablets. Automated routines further elevate the user experience by predicting behaviors and automatically adjusting device settings to suit daily habits.

Globe Platinum sets new benchmark, offers unrivaled everyday experiences for customers

Globe Platinum is setting a new benchmark for premium postpaid plans designed to empower subscribers with superior connectivity, exclusive lifestyle privileges, and best-in-class services for unrivaled everyday experiences.

Since its launch in 2000, Globe Platinum has remained ahead of the curve, offering postpaid plans that seamlessly integrate premium connectivity with thoughtful lifestyle and wellness solutions. Now, the All-new Platinum GPlans continue to exceed expectations, building on the already superior features that set them apart from Globe’s other mobile brands.

The All-new Platinum GPlans take these benefits further, addressing the lifestyle needs of its subscribers with upgraded inclusions:

Own an iPhone 16 with Globe’s unbeatable offers

Best deal in the market

Globe continues to redefine mobile accessibility by bringing Apple’s iPhone 16 within reach of every Filipino via unbeatable deals, flexible payment options, and an array of exclusive benefits.

As part of the Apple Carrier Shop Program, Globe offers a one-stop shop experience for customers raring to get their hands on the latest iPhone device at the Globe ICONIC in BGC, and Globe stores in SM Megamall and SM North Edsa. More Globe Stores are set to offer this seamless Apple experience in December.

Owning the iPhone 16 has never been easier for Globe Prepaid customers. They can get this sought-after device for only PHP 2,465 per month on a 0% installment plan for 24 months. Globe Rewards+ members will enjoy exclusive voucher discounts, making it simpler than ever to upgrade to Apple’s newest release.

Globe Business leads finance industry’s digital evolution with Mindhive Year 2 workshops

Globe Business continues to educate and empower the Banking & Financial Services Industry (BFSI) through Mindhive Year 2: Innovation Bootcamp, a series of comprehensive sandboxing sessions designed to cultivate a digital mindset and elevate businesses to the next level.

In an industry that heavily relies on digital solutions as growth drivers, identifying the essential components to achieve innovation is paramount. Globe Business leverages its tech experts and industry leaders to provide FSIs with a competitive edge through valuable know-how and best practices.

Mindhive Year 2 equip participants with the tools and strategies necessary to navigate the rapidly evolving digital landscape. This ensures that participants remain future-ready, turning innovative ideas into actionable plans and driving sustainable growth.

Globe Announce Leadership Updates

Publicly listed company Globe Telecom, announced a major leadership update today in line with its forward-thinking approach and strengthening its leadership bench.

Globe President and CEO Ernest Cu, announced the appointment of Carl Raymond R. Cruz as Deputy CEO of Globe Telecom effective January 1, 2025. As Deputy CEO, he will be reporting directly to the CEO, managing the day-to-day activities of the company.

Cruz will be nominated to the position of President and CEO of Globe Telecom in the company's annual stockholders meeting (ASM) scheduled for April 2025. Until then, he will report to Cu who will continue as President and CEO of Globe Telecom until the 2025 ASM.

Going forward, it is envisioned that Mr. Cu will continue to hold Chairmanship for 917Ventures, Globe Fintech Innovations Inc. (Mynt) the holding company of GCash, Kickstart Ventures Inc., and STT GDC Philippines.

First in PH: Globe adopts GSMA’s Responsible AI Maturity Roadmap

Globe has joined a select group of leading telecommunications companies from around the world committed to the GSMA’s industry-first Responsible AI (RAI) Maturity Roadmap. This pioneering initiative reinforces Globe's dedication to ethical and responsible AI development and deployment, ensuring that these powerful technologies are harnessed for the benefit of its customers, the environment and the society as a whole.

As part of its broader sustainability strategy, Globe views responsible AI as a critical component in driving sustainable digital transformation. By adopting the GSMA RAI Maturity Roadmap, Globe ensures that its AI will not only deliver business value but also contribute to sustainable development.

Globe warns customers vs fraudsters pretending to be NTC officials

Globe is warning its customers against a new vishing or voice phishing scam where fraudsters pretend to be officials of the National Telecommunications Commission (NTC).

In this new scheme, scammers call potential victims claiming that their phone number has been linked to illegal activities. The fraudsters would then extort money from their targets, threatening to arrest them if they do not cooperate.

“Criminals prey on our natural respect for authority, using it as a weapon to deceive and manipulate. This is what we see in this new scam modus, where fraudsters pretend to be NTC officials. We call on our customers to be very vigilant and do not fall victim to these scammers,” said Anton Bonifacio, Globe’s Chief Information Security Officer.

Globe sees rise in cable theft cases in Greater Manila Area in H1 2024

Seeks closer collaboration with gov’t agencies, LGUs, police for unified front

Globe has reported an 18.6% increase in cable theft incidents in the Greater Manila Area (GMA) in the first half of 2024, a concerning uptrend that undermines efforts to expand connectivity amid steadily increasing demand.

From January to June 2024, Globe logged 906 cases of cable theft, a significant rise from 764 cases during the same period in 2023. June had the highest number of cases this year at 169 incidents.

Hotspot areas include Quezon City, where theft incidents affected Globe’s cable segments in Aurora, Project 8 and Roosevelt. Cables within the Las Piñas, Makati and Manila are also among those frequently targeted.

GMA accounted for about 61.55% percent of the total 1,472 cases logged nationwide in the first half of this year, reflecting a worrying trend of rising cable theft in the metropolis. This escalation poses a serious challenge to Globe's efforts to enhance and expand its network across the region.

Create the Life You Want: Globe’s G Raffle Rush is back with incredible prizes

Win an Avida condo unit, BYD EV, Gogoro Jego smart scooters, GCash credits, grocery shopping spree, and exciting gadgets

Create the life you want as Globe brings back G Raffle Rush, an exciting key feature of the annual G Day festivities that celebrate the company’s iconic 0917 prefix.

Running from September 1 to 30, 2024, G Raffle Rush lets Globe customers dream big. Imagine traveling to your favorite destination, worry-free grocery shopping for an entire year, or owning a brand-new electric vehicle—all for as little as one Globe Rewards point. Plus, the sooner you join, the more chances you have to qualify for weekly draws, so don’t wait!

In the first draw last September 10, lucky winners took home grocery shopping spree vouchers at SM worth Php 120,000, powered by Share Treats as well as HUAWEI Pura 70 Pro smartphones, and other Huawei devices.

Globe Telecom partners with The Binary Holdings to introduce something new to Globe customers

Globe Telecom, the leading mobile network operator in the Philippines with nearly 59.5 million mobile subscribers, is taking another step at engaging customers in an innovative way by embarking on a strategic partnership with The Binary Holdings.

One of the products of The Binary Holdings, specifically, Fando, is a tokenized video streaming platform that will allow Globe users to earn $BNRY tokens by viewing and creating videos, boosting user engagement and retention.

Additionally, the tokenized cashback service rewards Globe users with $BNRY tokens for every in-app purchase, incentivizing spending within Globe's ecosystem and providing a tangible benefit for their loyalty.  $BNRY tokens can be used to make cheaper purchases or generate passive income, enhancing customers’ overall experience and satisfaction with Globe's services.