Globe’s AI-powered marketing innovation gets AIBP Enterprise Innovation Award

Globe recently received the 2024 ASEAN Innovation Business Platform Enterprise Innovation Award for its Next Best Offer solution. IN PHOTO [L-R]: Terence Gocheco, Delivery and AI Lead for Globe’s Feel Valued Tribe; Ria Roldan, Customer Life Cycle Management Planner for AI campaigns; Nina Telan and Rufino Sabado, Analytics Modelers, Globe.

Globe has bagged the 2024 ASEAN Innovation Business Platform (AIBP) Enterprise Innovation Award in the Data and AI category, becoming one of only two winners from the Philippines.

Globe’s entry, the Next Best Offer (NBO) solution, an AI-powered machine learning engine, stood out among numerous submissions.  Developed in-house by the company’s analytics team, NBO has revolutionized personalized marketing by leveraging cutting-edge technology.