Showing posts with label APAC research. Show all posts
Showing posts with label APAC research. Show all posts

Thursday, September 21, 2023

DoubleVerify Study Reveals Gap Between Intent and Action in Media Quality Measurement in APAC

DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The study provides an overview of the region’s evolving and nuanced advertising ecosystem, examining key trends, the importance of media quality, and how brands can power performance.

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