Big and small enterprises in the country can now optimize their digital and performance marketing efforts through DeepSea, the newest addition to AdSpark Holdings, Inc. of Globe’s corporate venture builder 917Ventures.
DeepSea brings advertisers, agencies, and publishers to a wider programmatic ads ecosystem, preventing wasted ad spend and ad space. It also seeks to help publishers among the 917Ventures group and beyond to maximize their publisher assets.
Currently, advertisers and agencies typically experience inaccurate ad targeting, poor data quality, and limited audience categories. DeepSea’s Data Management Platform addresses these concerns by providing first-party data across various audiences that target the right people.
