DoubleVerify’s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes

New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy

DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.

DoubleVerify’s Global Insights Report: 1 in 2 Consumers in PH Would Drop Brands With Ads Next to Harmful Content

The annual report highlights the evolving role of attention, viewability, and suitability in maximizing media performance

DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.

This year’s report reveals notable improvements in global media quality, with declines in brand suitability violations and fraud rates, alongside modest gains in viewability. Attention continues to vary significantly across regions, formats, and devices, highlighting the need for advertisers to customize strategies that drive both performance and protection.

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

New data reveals CTV ad growth amid transparency gaps and media waste challenges 

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.

DoubleVerify’s First APAC-focused Global Insights Report for 2024 Emphasizes Growing Urgency for Media Quality

Fraud and Generative AI among top concerns cited by advertisers surveyed

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North America, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.