Showing posts with label Global Insights Report. Show all posts
Showing posts with label Global Insights Report. Show all posts

Tuesday, July 2, 2024

DoubleVerify’s First APAC-focused Global Insights Report for 2024 Emphasizes Growing Urgency for Media Quality

Fraud and Generative AI among top concerns cited by advertisers surveyed

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North America, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.

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