DoubleVerify’s First APAC-focused Global Insights Report for 2024 Emphasizes Growing Urgency for Media Quality

Fraud and Generative AI among top concerns cited by advertisers surveyed

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North America, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.

DoubleVerify Study Reveals Disconnect Between Marketers’ Intent and Action in Media Quality Measurement in Asia Pacific

DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC. 

Key findings presented how pivotal changes in the digital ecosystem are transforming the way marketers optimize for advertising effectiveness:

There is a huge appetite for social media across the region, with 60% of the world’s social media users coming from APAC.