The accessibility of smartphones has made it easier to adapt to a digital lifestyle. Digital consumption continues to expand as more and more people are browsing social media, using mobile apps, and watching online videos as part of their everyday life. Buying groceries, booking a laundry service, and monitoring your expenses are just some of the activities that can already be done online these days. With constant innovation, more features are expected to be developed in the future.
There are an estimated 76 million internet users in the Philippines or 71% of the total population (Digital in 2018, We Are Social and Hootsuite). Moreover, in 2018, the data traffic of Globe grew by 59% compared to 2017*.
