Sony’s purpose or reason for existing, is to "fill the world with emotion, through the power of creativity and technology.” And until now, Sony banks on this notion as they continue their contribution to the society through initiatives that will lead towards innovation.
Because of this vision and the desire of the community to consume entertainment, Sony has currently directly connected to about 160 million people in the world, but still, Sony Corporation CEO, Kenichiro Yoshida wants to continue this and expand its connection to up to 1 billion people.