Elevate your daily look with Sony’s WH-CH520 wireless headphones

Headphones were once just mere audio devices, but they’re now majorly taking over the fashion scene. From making an impact on personal identity to outfit styling, headphones can now serve as a way to elevate an everyday look be it for personal expression or functionality. 

If you haven’t hopped on the trend yet, why don’t you try out Sony’s WH-CH520 wireless headphones, that is not only fashionable but extremely functional as well? It comes in four (4) colors: blue, black, beige, and white, so you won’t have to worry about matching it with any outfit. The sleek matte design enhances your daily casual or business wear, effortlessly completing every look with a put-together vibe even without trying. 

Amplify your summer adventures with Sony's X-Series speakers

Grab your sunscreen, pack your bags, and get ready for an epic summer filled with unforgettable moments and beats. Whether you're sunbathing, road-tripping, or just kicking it poolside, there's a travel-friendly X-Series speaker to tag along on your adventures – designed to keep the music playing. Wherever your summer escapades take you, you can:

Romanticize every trip

When the summer sun begins to call, one way to embrace the great outdoors is with a delightful picnic! Enjoy tasty food, soak up the scenery, and create lasting memories with loved ones, whether in a serene park, a sandy beach, or a countryside field. And for these trips, having an on-the-go speaker like Sony's SRS-XB100 Portable Wireless Speaker is a game-changer. With its portable design, it’s hassle-free to play your favorite tracks wherever and whenever.

World-renowned A-Team dance crew powers up their party with Sony’s X-Series wireless speakers

Music makes or breaks a party. It is the mood setter in any celebration, whether it’s getting the party started with a classic pop hit or a slow dance with some mellow, soft rock. What matters at a party is the quality and volume of the music being played to truly set the tone for the rest of the night. Music is what powers up a party. 

And powering up a party is what Sony’s X-Series wireless speakers are all about. This next-generation line of portable speakers is built with top-of-the-line audio features designed to provide a powerful, wide-range sound, whether the festivities are outdoors or indoors. 

For the world-renowned A-Team dance crew, speakers like the X-Series are an indispensable tool for crafting expressive yet intricate choreographies. Four members of A-Team shared their insights about the X-Series and how the speakers complement their work as dancers and choreographers. 

Sony launches Creators Program, empowering content creators to showcase creativity with top-notch camera setups

From left to right: Entrepreneur and Filmmaker Janina Manipol, Travel and Lifestyle Content Creator Cha Ocampo, Creative Director and Fashion and Lifestyle Content Creator Gabs Gibbs

In today's social media era, individuals have a new avenue to showcase their creativity and self-expression through captivating visual content. This transformation turns content creation into a way to communicate and connect in the digital age while earning at the same time.

As a global trailblazer in cameras, Sony Philippines has launched the Creators Program, an initiative where both aspiring and well-established content creators can cultivate their personal brands by learning various tips and tricks shared in Sony workshops, while connecting with fellow content creators and building strong relationships in the industry. Moreover, this program aims to empower aspiring content creators with cutting-edge camera setups designed to be companions for capturing stunning stills and cinematic moments.

Three reasons why Sony’s WF-1000XM5 is the best gift for the holidays

The holiday spirit is just around the corner! It’s high time to find the perfect holiday gift that’s functional and versatile for our loved ones and even ourselves. 

Here are the three top reasons why Sony’s WF-1000XM5 is the best gift for the holidays:

Gives you a top-tier noise-cancellation feature

The immersive audio experience is something people have been keen on and Sony’s WF-1000XM5 has got what it takes. Dubbed as the industry-leading noise-canceling truly wireless headphones, the WF-1000XM5 is equipped with state-of-the-art technology that reduces external noise over a wide bandwidth, from low to high frequencies. Additionally, it has a new high-performance driver unit Dynamic Driver X, dual feedback microphones, and innovative Noise Isolation Earbud Tips for a more stable fit. 

This is Sony's biggest-ever step forward in the noise-canceling category, optimizable to provide the best performance for your environment. Whether binge-watching classic holiday movies, enjoying virtual celebrations, attending outdoor gatherings, or simply savoring festive melodies, Sony’s WF-1000XM5 offers the ultimate distraction-free listening and clarity this holiday season.  

Sony debuts its newest and most compact G Master Lens

Sony officially announces pre-orders of the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens lineup. 

The FE 50mm F1.4 GM is an e-mount lens that expands Sony’s offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sony reveals its newest and lightest headband models – the WH-CH720N Over-Ear and WH-CH520 On-Ear Wireless Headphones

WH-CH520 in Black, White, Blue and Beige

Sony releases two new headphones – the WH-CH720N and the WH-CH520 – giving music lovers the option of on-ear or over-ear wireless headphones packed with Sony’s critically acclaimed audio technology.

The over-ear WH-CH720N wireless headphones incorporate Dual Noise Sensor technology and Sony’s Integrated Processor V1 chip to provide noise canceling. In addition, a lightweight design and up to 35 hours of battery life let you enjoy music for longer without background interruptions.

Sony Introduces Float Run - the Headphones Specifically Designed for Cyclists and Runners

Sony’s new off-ear headphones help you go the distance through an innovative and comfortable design for a stress-free listening experience

Sony announces its newest innovation, the Float Run, an off-ear headphones that positions the speaker near, but without touching the ear canal, leaving the ear safely uncovered while still delivering a rich sound experience making it perfect for cyclists and runners. 

The Sony BRAVIA A80K brings you the best gaming investment

Exceptional picture, sound, and gaming experiences await owners of the BRAVIA A80K.

The BRAVIA A80K, Sony’s most-elegant OLED TV 

Achieving the most optimal gaming experience requires serious investments in the devices you use because no matter how top-tier the game, it will fall flat if the device can’t keep up. Do yourself justice and invest in the BRAVIA A80K – a non-negotiable in your gaming artillery.

Powered by Sony’s award-winning Cognitive Processor XR, the BRAVIA A80K fulfills its commitment to lifelike viewing experiences that make you feel immersed into even the most intense titles. Other TVs only display a user’s game, but the BRAVIA A80K responds, adjusts, and adapts. The cognitive intelligence being provided by the revolutionary Cognitive Processor XR automatically analyses the content and recreates it the same way humans see and hear in the real world giving the user a one-of-a-kind gaming experience.

Sony redefines the Entertainment Experience with the newest SRS-XV900 High Power Wireless Speaker

Sony SRS-XV900 Wireless Bluetooth Speaker

Becoming the life of a party or coming home to an immersive watching experience is probably among the #goals of almost everyone. Redefine your relaxation – whether it is through social gatherings or movie-watching at home because whenever and wherever you are, you can bring Sony’s SRS-XV900 high power wireless Bluetooth speaker with you!

Live life loud as Sony introduces the SRS-XV900 wireless Bluetooth speaker – the latest addition to Sony’s state-of-the-art X-Series portable wireless speakers.

Sony re-writes the rules with their newest industry-leading noise cancelling headphones – Introducing the WH-1000XM5

Sony’s newest industry-leading noise cancelling wireless headphones WH-1000XM5 come in two colorways black or silver (off-white).

Immerse yourself in your sound and nothing else thanks to the new WH-1000XM5’s industry-leading noise cancelling with eight microphones and Auto NC Optimizer

Experience exceptional sound quality and industry-leading call quality that can be tailored to your world

Enjoy super comfortable wearing and all-day listening with a new design and up to 30 hours battery life 

Sony announced the newest edition of its award winning 1000X series – the WH-1000XM5 wireless, noise cancelling headphones. This new model brings a whole new immersive, distraction-free sound experience to its users and thanks to the implementation of new technologies, they elevate the already industry-leading noise cancelling and audio quality on the WH-1000XM4, to a whole new level.

Last three days for big discounts during Sony’s Camera Week on Lazada

Your most favorite week is almost over, check out your carts until November 28 to avail up to 50% OFF on select cameras and accessories from Sony!

For the vloggers out there, never get tired of a complicated and messy set-up again with the RX100M7 – a compact camera where you can set-up your vlog like a pro with its pro-level features for both stills and movies that meet the industry’s standards. Enjoy a P7,000 discount as Sony’s RX100M7 is now priced at P67,999 for the grip package and P63,999 for the unit only.

Meanwhile, if you’re looking for a starter camera for casual video shooting, Sony’s digital camera ZV-1 is the best one for you. It’s a lightweight, compact, and user-friendly camera that you can bring anywhere for a hassle-free shooting. You can get the ZV-1 for P37,999 for the unit only and P40,999 for the grip package – that’s 12% off its original price!

Sony Raises the Bar for Best-in-Class Surround Sound with new HT-A9 and Flagship HT-A7000 Home Theater Systems

Sony today introduced the premium Home Theater System HT-A9 and flagship HT-A7000 soundbars, delivering a new and revolutionary multi-dimensional sound experience. Feel the action happening above and from every corner of the living room with innovative surround sound technologies that create an incredibly immersive soundscape for any music, film or gaming content.  

See below for exciting features of each new home theater products, as well as details on optional SA-SW5 and SA-SW3 wireless subwoofers and SA-RS3S wireless rear speakers, which add even more bass and wider surround sound.

Sony’s WF-1000XM4 is your newest favorite soundtrip buddy with its remarkable and premium features for all-around use

Isn’t it nice to have something that you can use for almost every type of activity from outdoor errands to work and entertainment at home? It’s always good and wise to purchase something that’s literally small but gives off an impressive performance. This is what Sony’s WF-1000XM4 guarantees, it is not only built for casual usage but it’s also suitable for other activities you’re up to.

The WF-1000XM4 comes in a small, rounded case designed to be carried easily, it can even fit inside your pocket! So, whether you’re out for a quick grocery run or bound for a long drive with your friends or family, you can bring these earbuds without any hassle.

Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony also launches two new flashes to evolve powerful Alpha Lighting System

Sony today announced three new additions to its imaging line-up — the interchangeable-lens camera Alpha 7 IV (model ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor and two new flashes, the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The Alpha 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. 

Sony’s XP500 Portable Wireless Speaker keeps your fun going through its Powerful Party Sound

Don’t you just love it when you can enjoy powerful music non-stop and with no distractions? It’s about time that you upgrade to a speaker that is loaded with premium features and yet remains to be pocket-friendly that is worthy of your investment!

Sony’s XP500 is one of the powerful speakers in its newest X-series lineup that lets you play any song, any style, anytime! Whether you're relaxing in your living room or partying in your garden, it will give you a superb sound and plenty of fun features.

It lets you enjoy a Powerful Party Sound perfect for all kinds of music brought by the combination of front tweeter and woofers delivering a punchy and deep sound with clear vocals and a crisp surround-sound feel.

You can also take the music you love anywhere, hassle-free! It is built with a comfortable handle so you can easily grab it and go to where the party is. 

When you’re jamming with your friends in the balcony or at the park, rain will never stop your session as the XP500 features an IPX4 water-resistant level, so you don’t have to worry that the speaker will get damaged easily when splashed with water.

If you and your friends are karaoke fanatics, you will certainly love and enjoy this portable wireless speaker where you can just plug in your microphone cord, pick a song, and give it everything you got! With two inputs, you can even plug in a guitar and use the XP500 as an amp.

Celebrate and bring the music you love anywhere with Sony’s newest XG500 Portable Wireless Speaker!

We Filipinos love to celebrate every win, whether big or small, it already seems to be a subtle tradition that every day calls for a celebration. You got that job or promotion? You got excellent grades? Or you just made it to the weekend? Let’s cheers to that! 

And what’s a celebration without good and high-quality music? Fill your place with Powerful Party Sound using Sony’s newest SRS-XG500 Portable Wireless Speaker that will make you LIVE LIFE LOUD.

It is a cylindrical-shaped speaker covered in a high-quality mesh fabric that comes in a medium size and yet delivers an extraordinary performance. 

Ready to hear #YourSoundNothingElse? Sony’s newest WF-1000XM4 TWS is now available!

Calling all music lovers and audiophiles because this is the moment we’ve all been waiting for! Sony’s newest WF-1000XM4 is now available in all Sony Centres and Authorized Dealers nationwide starting September 10.

The WF-1000XM4 guarantees to bring your listening experience to the next level, better than ever without any distractions! It is packed with impressive and premium features that is worthy of your investment.

Sony Celebrates Seven Wins at 2021 EISA Awards Including Highly Coveted ‘Camera of the Year’ for Alpha 1

Sony is extremely proud to announce that its quality and innovation has once again been recognized at the highly celebrated Expert Imaging and Sound Association Awards. Sony won a total of seven awards including ‘Camera of the Year’ for Alpha 1, ‘Multimedia Smartphone’ for Xperia 1 III and ‘Home Theatre Projector’ for VPL-VW590ES across the digital imaging, mobile and home projector industries. 

Full list of Sony awards wins:

• EISA Camera of the Year 2021-2022: Alpha 1
• EISA Photo/Video Camera 2021-2022: Alpha 7S III
• EISA Standard Lens 2021-2022: FE 50mm F1.2 GM
• EISA Wideangle Lens 2021-2022: FE 14mm F1.8 GM
• EISA Wideangle Zoom Lens (full-frame) 2021-2022: FE 12-24mm F2.8 GM
• EISA Multimedia Smartphone 2021-2022: Xperia 1 III
• EISA Home Theatre Projector 2021-2022: VPL-VW590ES

Heighten the feel of your indoor home parties with the Sony XP700 Portable Wireless Speaker!

Nowadays, parties have transitioned mainly because of the stay-at-home mandates; from the crowded bars previously, intimate indoor home parties have taken over the trend.

But with this, there are two things that don’t change – sound and fun – because with Sony’s newest SRS-XP700 Portable Wireless Speaker, you will get a big sound that will fill your venue and delight your guests so you can LIVE LIFE LOUD. 

The XP700 boasts an Omnidirectional Party Sound powered by the innovative X-Balanced Speakers and three High-efficiency Tweeters (two at the front and one at the back) delivering a punchy and deep bass with plenty of clarity, so you can feel all the beats of any music you’re playing.