Purpose powers Globe’s drive for constant innovation

A brand can only be as strong as its connection to its customers. For Globe, this means staying true to its purpose and drawing inspiration from what its customers value to deliver innovations that improve lives.

Globe Chief Marketing Officer Pia Gonzalez-Colby reaffirmed this mission at the recently held 51st National Marketing Conference of the Philippine Marketing Association, as she underscored the need for businesses to align their purpose with what matters to customers.

A strong sense of purpose resonates with the market and contributes significantly to the success of an enterprise, she said.

Globe’s digital services keep Bacoor residents safe, informed and connected

Globe extends its reliable, efficient digital services to the city of Bacoor through GoWiFi, KonekTayo WiFi, and Globe Labs’ SMS API services, as the city is challenged by the rise of COVID-19 cases and hospitals at the brink of full capacity.

This initiative is part of Globe’s continuous commitment to provide Filipinos with accessible means of connectivity and communication to continue working, learning, earning, and living, especially during this time when these services are of utmost importance.