Showing posts with label Partnership. Show all posts
Showing posts with label Partnership. Show all posts

Tuesday, June 9, 2026

LG Philippines Expands National Museum Partnership with 41 PuriCare™ Dehumidifiers for Galleries Nationwide

In time for International Museum Day and National Heritage Month, LG Electronics Philippines expanded its partnership with the National Museum of the Philippines (NMP) through the donation of 41 LG PuriCare™ Dehumidifiers, strengthening its support for the preservation of cultural, historical, and natural heritage across the country.

The turnover ceremony was held on May 18 at the National Museum of Natural History, a fitting venue for the expanded donation. The museum features permanent galleries that showcase the Philippines’ rich biological and geological diversity, with its iconic “Tree of Life” symbolically linking the country’s ecosystems from mountains to marine reefs. 

This year’s donation builds on LG’s previous partnership with the National Museum. In 2025, LG donated 21 dehumidifier units to help maintain ideal indoor conditions and protect priceless artworks at the National Museum of Fine Arts. With the new batch of 41 LG PuriCare™ Dehumidifiers, the partnership now expands beyond one site to support collections in the National Museum of Anthropology, the National Museum of Natural History, and regional component museums.

Expanding climate care support for museum collections

The 2026 allocation includes 6 units for the National Museum of Anthropology and 15 units for the National Museum of Natural History, with the remaining units distributed to regional museums across the country. These include NMP sites and galleries in Kiangan, Baler, Kabayan, Ilocos, Bicol, Tabon, Bohol, Cebu, Dumaguete, Iloilo, San Jose de Buenavista, Davao, and Zamboanga.

For museums, climate care plays an important role in protecting collections. Humidity can affect artworks, textiles, artifacts, natural specimens, and other materials over time. By helping manage moisture inside museum spaces, dehumidifiers support the National Museum’s continuing work to preserve collections for future generations.

Nakhyun Seong, Managing Director, LG Electronics Philippines, said, “At LG, we believe our role as a company goes beyond delivering technology. It also means finding meaningful ways to support the communities we serve. Through this continued partnership with the National Museum of the Philippines, we are honored to contribute to the preservation of the country’s cultural and natural heritage. This donation reflects our commitment to corporate citizenship and to using LG’s resources and innovation to help protect important collections for future generations.”

Jave Enriquez, Product Marketing Manager for ES-RAC, LG Electronics Philippines, added, “This donation marks the expansion of LG’s long-term partnership with the National Museum of the Philippines. Through this new batch of LG PuriCare™ Dehumidifiers, we are glad to support not only the National Museum of Natural History, but also galleries and museums in other parts of the country.”

Supporting heritage preservation beyond Metro Manila

The expanded donation also reflects the broader role of museums in connecting communities to culture, history, science, and identity. This is especially timely as International Museum Day 2026 carries the global theme “Museums Uniting a Divided World,” highlighting the role of museums as bridges for dialogue, understanding, inclusion, and peace. In the Philippines, the turnover also falls within National Heritage Month, which is observed every May to promote consciousness, respect, and love for the legacies of Filipino cultural history. 

By extending support to regional component museums, LG Philippines helps bring climate care technology closer to collections that tell stories from different parts of the country. From anthropology and natural history galleries in Manila to regional museum spaces in Luzon, Visayas, and Mindanao, the donation supports the National Museum’s work of caring for materials that reflect the richness and diversity of Filipino heritage.

Jeremy Barns, Director-General of the National Museum of the Philippines, said, "Temperature and relative humidity are one of the challenges museums face, especially in a tropical environment. Moisture in the air can contribute to mold, dampness, and deterioration, which is why dehumidifiers play an important role in helping us care for collections. These units allow us to better manage gallery conditions and support our ongoing work to preserve the country’s cultural and natural heritage.”

Barns also noted the continuing value of the partnership between LG and the National Museum, which has grown over the years through previous donations of display technologies and dehumidifiers for museum use.

“Our partnership with LG has grown over the years, beginning with donations of OLED TVs for our galleries and continuing now with dehumidifiers that directly support the preservation of our collections,” Barns added. “What we value is the sincerity and professionalism behind the partnership. LG continues to ask how it can help, and for an institution like ours, that kind of support is meaningful.”

Technology in service of culture

For LG Philippines, the donation reflects how home and climate care technology can serve a broader public purpose. The same innovations designed to help create more comfortable indoor environments can also support institutions that protect shared heritage, from paintings and textiles to natural specimens and regional cultural materials.

As the National Museum continues to preserve and share the country’s cultural and natural treasures, LG Philippines’ expanded donation represents a practical contribution to that mission: helping protect the spaces where Filipinos encounter the stories, knowledge, and heritage that connect generations.

Through its continued partnership with the National Museum of the Philippines, LG reinforces its belief that Life’s Good when technology helps protect what matters.

Saturday, March 7, 2026

Eastern Champions Sustainability with First Gen Partnership to Power Makati HQ and Key Tech Sites with Renewable Energy

From left to right: Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications, Alvin Harilla, Head of Enterprise Sustainability and Governance at Eastern Communications, Arvin Barcena, Head of General Affairs and Administration at Eastern Communications, Atty. Aileen Regio, Eastern Communications Co-coordinator, Arlene Sy Soriano, Head of Sales and Engagement at First Gen Corporation, Jaeson Evangelista, Eastern Communications Co-coordinator, Maychelle Soriano, L ead Customer Progress Partner at First Gen Corporation, Melanie Tumang, Customer Progress Partner at First Gen Corporation, Macy Olazo, Customer Experience Officer at First Gen Corporation

Wednesday, April 2, 2025

OPPO, Cultural Center of the Philippines partner to champion arts and culture through mobile innovation

OPPO Philippines Vice President for National Sales Zen Han and Chief Executive Officer Damon Huang with Cultural Center of the Philippines (CCP) President Kaye C. Tinga and Vice President for Administration and Finance Jose Victor Gaite

Leading global smart device brand OPPO and the Cultural Center of the Philippines (CCP) have officially sealed a long-term partnership aimed to empower Filipino youth’s love for arts, culture, and creativity through mobile technology and innovation.  

Tuesday, December 17, 2024

Ayala Group Supports DepEd–Khan Academy Digital Learning Partnership

The Ayala Group has formalized a Memorandum of Understanding (MOU) with the Department of Education (DepEd) and Khan Academy Philippines (KA PH) aimed at enhancing access to high-quality 21st century digital learning for students and teachers nationwide.

Ayala Corporation, Ayala Foundation, Inc., Globe Telecom, Inc., iPeople, Inc. (the education joint venture between Ayala Corporation and majority owner House of Investments of the Yuchengco Group of Companies) and iPeople schools National Teachers College and University of Nueva Caceres are all supporting the partnership that DepEd and KA PH announced in August 2024. The partnership aims to address the learning crisis by strengthening learners’ fundamental literacy and numeracy skills through Khan Academy’s world-renowned online course content.

Wednesday, July 3, 2024

Igloo strengthens MSME support with Growsari partnership, providing insurance to sari-sari stores in the Philippines

The Growsari partnership aims to provide financial assistance to over 200,000 sari-sari stores in case of natural disasters such as floods

After launching NegosyoCare in 2023, this partnership reaffirms Igloo’s goal to provide protection products to underserved communities and industries in the Philippines and Southeast Asia

From small mom-and-pop shops around the corner, sari-sari stores, and small businesses started by young entrepreneurs, the importance and impact of these micro, small, and medium enterprises (MSMEs) cannot be overstated. These businesses account for 99.5% of the total number of companies in the country and employ 62.8% of the workforce. 

However, the same segment is often exposed to a wide range of risks, from theft, illnesses, or natural disasters. Compared to larger businesses, they struggle to manage these risks more due to limited resources.

Tuesday, October 17, 2023

Pinterest and Entravision Enter Into Global Partnership Deal

Santa Monica, California –Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

Through this partnership, Entravision will offer advertisers outreach and campaign management in various countries across Southeast Asia, Latin America, Africa, Europe, and the Middle East, where Pinterest is not currently serving ads, and will enable these advertisers to reach audiences where ads are served in Europe and the U.S.

Thursday, May 14, 2015

Globe x Line Parters For Affordable Premium Calls

Globe, LINE offer discounted calling rates to Globe and TM customers in the Philippines Offers Line Premium Calls for only P4.00 per minute beginning May 12.

Philippines’ no.1 mobile brand Globe Telecom is beefing up its presence worldwide with its partnership with world’s leading life platform, LINE to provide Filipinos around the world an affordable way to connect with their families and loved ones in the Philippines. 

With the partnership, LINE users calling Globe and TM customers in the Philippines can save over 35% off in per-minute calling rates compared to calling other mobile networks in the country. 
The Globe International Business Group further strengthens its partnership with LINE with a new promo to offer discounted calling rates to Globe and TM customers in the Philippines. Celebrating this new announcement are Head of LINE Philippines Stephan Kang and Globe Senior Vice President for International Business Rizza Maniego-Eala

Sunday, August 3, 2014

Yahoo! Celebrity Awards and KakaoTalk Celebrate the Philippines’ Biggest Stars

More than 1.3 million Fan Votes Cast using Popular Mobile Social Messenger


KakaoTalk, along with the official Yahoo website, served as one of the main fan-voting platforms for the 2014 Yahoo! Celebrity Awards, as the free, fast and fun messenger app replaced SMS as the primary mobile channel for fans to voice their opinions.

The event, held July 18th at the SM Mall of Asia Arena, has annually been one of the largest entertainment/broadcast award shows in the Philippines.

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