In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a highly engaged audience. Because of this, popular gaming platforms, like Roblox, are rapidly gaining advertiser attention due to their large user base and ability to reach them when they’re paying attention, helping drive campaign effectiveness.
However, a crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory.
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