Emerging applications for textile printing in the ‘new normal’

The COVID-19 pandemic continues to challenge the continuity of businesses of every size who have had to learn to navigate new normal protocols and abide by new operating guidelines.   Printing operations were not spared and are, like other businesses, looking for the best road to recovery.  

Fortunately, creativity is born from difficulty, and companies who are already utilizing digital textile printing have found that they can shift production easily to fill what is currently in demand. In the fast-moving textile industry, designers and manufacturers have found it easy to pivot and quickly create what sells in the new environment with the use of digital textile printing technology.  With printing lead times drastically cut compared to analog printing, test batches can be planned in smaller quantities with shorter lead times.