That being said, however, the concern over screen burn-in is expected to also grow alongside it. But what is it exactly and what causes it?
Simply known as “burn-in,” this is a permanent defect in areas of a TV display that can be caused by cumulative effects of displaying the same image or scene for long periods of time. This usually starts as an image retention—when a TV shows what appears to be a shadow of the original image even after it has disappeared.
