The whole family is in for a treat as Sony’s BRAVIA XR A80J is smart enough to analyze visuals and sound real-time because it is the World’s First Cognitive Intelligence TV*. The Cognitive Processor XR is Sony’s unique technology programmed to detect, enhance, and cross analyze focal points of each scene for both picture and sound so that the TV produces a more natural sense of depth and realism for a better immersive viewing experience.
Entertainment has been reaching more and more people throughout the world — through the comfort of their homes. Gone are the days where audiences get to watch a movie in the cinema or watch a live concert with a massive crowd. “Home-tainment” has become the new norm, and LG Electronics (LG) is reinventing and reshaping entertainment experiences by creating the same sensoria and visual experience that make the audience feel like they’re living it.
LG is reimagining what home entertainment can be. With its cutting-edge technology that delivers an effortless experience that will make you enjoy your time at home and an elegant design that will fit your space as if it’s a work of art, LG’s line of groundbreaking OLED TVs will surely fit your elevated lifestyle and taste. The unbelievable delivery for viewing and gaming has earned itself the right to be known as the best gaming television. With its sharp picture, swift response, smooth motion and slim design, it’s the total-game changer for your viewing and gaming experience!
The BRAVIA OLED XR A80J series is part of Sony’s newest Cognitive Intelligence TVs that comes in 3 sizes – 77 inches, 65 inches, and 55 inches.
This BRAVIA XR series is powered by the Cognitive Processor XRTM, Sony’s newest technology that uses a completely new processing method, designed to replicate the way our brains think and respond. It provides a revolutionary experience that completely immerses its viewers in their favorite content.
That being said, however, the concern over screen burn-in is expected to also grow alongside it. But what is it exactly and what causes it?
Simply known as “burn-in,” this is a permanent defect in areas of a TV display that can be caused by cumulative effects of displaying the same image or scene for long periods of time. This usually starts as an image retention—when a TV shows what appears to be a shadow of the original image even after it has disappeared.
Televisions have evolved swiftly over the years. This evolution in effect has immensely upgraded the viewing experience of the audience. The new golden age of television brings OLED, which stands for Organic Light Emitting Diode, a type of display technology considered as a major leap in the history of TV. 
Sony announced today its new television series, the Sony BRAVIA OLED A9F. It offers unprecedented picture quality by employing multiple proprietary technologies and solutions with the next generation Picture Processor X1™ Ultimate at the fore. The new A9F series arrives as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that faithfully convey the creators’ full intent. The Sony BRAVIA OLED A9F provides picture quality approaching that of a professional-grade monitor in a motion picture production studio. Having developed and followed a very strict set of product evaluation criteria by its most-experienced picture quality engineers, Sony is confident that the flagship MASTER Series delivers the highest quality picture possible in a home setting.
The new SONY BRAVIA OLED A8F series and SONY BRAVIA LED Televisions deliver a more immersive, engaging, cinematic experience with striking highlights, deeper darks, and vibrant colors.
LG Electronics continues to establish its strong foothold in the OLED TV market with impressive, industry-topping sales in 2017. Global sales and shipments prove that LG is, once again, the world’s best-selling brand for OLED TVs, according to the TV Sets Market Tracker, a report that surveyed manufacturers in Asia Pacific, Eastern Europe, Latin America, Middle East and Africa, North America and Western Europe. The survey was conducted by leading third-party research agency IHS Markit, a provider of next-generation information, analytics and solutions to customers in business, finance and government.
Global technology innovator LG Electronics is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way—via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at the Lights Out, Stars On concert on July 20, 2016 in Reykjavik, Iceland, featuring hometown band Of Monsters and Men. This will be followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.