DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC.
Key findings presented how pivotal changes in the digital ecosystem are transforming the way marketers optimize for advertising effectiveness:
There is a huge appetite for social media across the region, with 60% of the world’s social media users coming from APAC.
