Sony Announces New Full-frame 135mm F1.8 G Master Prime Lens with Stunning Resolution and Bokeh, Excellent AF Performance

α7R III with SEL135F18GM

Sony today introduced a highly anticipated addition to their acclaimed G Master™ series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.      

Sony Announces α9, α7, α7 III and α7R III Camera Upgrade by Major Firmware Updates

Sony today announced a major upgrade to its α9 mirrorless camera that will be available via a software update.   

Sony’s revolutionary α9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including “Real-time Eye AF” performance and add interval recording capabilities.