Sony debuts its newest and most compact G Master Lens

Sony officially announces pre-orders of the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens lineup. 

The FE 50mm F1.4 GM is an e-mount lens that expands Sony’s offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Highly anticipated Sony Alpha 7 IV and SEL70200GM2 lens now available in the PH!

Sony continues to expand its camera business in the Philippines, launches the highly anticipated Alpha 7 IV and powerful SEL70200GM2 for serious hobbyists and professionals.

The unprecedented hybrid camera Alpha 7 IV is now available in all Sony Centres and Authorized Camera Dealers nationwide. Get it at P149,999 for the body only and P159,999 for the kit package. Both packages come with FREE 64GB SD Card.

The Alpha 7 IV is Sony’s newest game-changer hybrid camera made for the new generation of shooters and content creators. It is loaded with impressive features that make it perfect for both stills and movies, delivering an uncompromising and high-quality output.

Meanwhile, the full force of Sony’s latest lens technology brings the new FE 70-200 mm F2.8 GM OSS II (SEL70200GM2) that offers stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200 mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies. The SEL70200GM2 is now available at P169,000 in all Sony Authorized Dealers.

Sony Announces New Full-frame 135mm F1.8 G Master Prime Lens with Stunning Resolution and Bokeh, Excellent AF Performance

α7R III with SEL135F18GM

Sony today introduced a highly anticipated addition to their acclaimed G Master™ series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.