Sony Digital Imaging gears up to 50% off in its Grand Year-End deals happening this October

Sony, in partnership with its Authorized Camera Dealers nationwide, is offering a 10-day special promo on select cameras, lenses, and accessories from October 15 to 24. This is on top of Sony’s Early Holiday Deals this month, so this is the perfect chance to score your dream Sony gears for less!

You can get exciting cash discounts, premium promo bundles, and an installment payment scheme when you purchase select new Sony cameras during this period.

Level up your vlogging and pet photography game with Sony’s Alpha 7C for a hassle-free shooting! It is the world’s lightest full-frame camera and is perfect for one-hand shooting especially when paired with the GP-VPT2BT Bluetooth shooting grip. 

Complete your Content Creation Essentials with premium gears from Sony!

At first glance, content creation might be a complex thing to do, especially with all the technicalities when scouting for the right gears but with Sony’s Content Creation Essentials Mid-Year deals, worry no more with the technical details and just focus your creativity and storytelling. Jumpstart your content creation venture and get discounts and freebies exclusive this month.

Maximize your investment with the perfect content creation cameras sale up to P25,000 off PLUS premium freebies

Unsure of what to get as a newbie? Of course, you would want a camera that is easy to use and with one click, you get your desired shot. Look no further as Sony’s A6600 or Sony’s Alpha 7RIV are the perfect camera for you!

5.5 Pawgraphy day – A Day to Celebrate the Love Between Our Pets and Us

Sony dedicates 5 May as a day to remind pet owners to show their affection to their furry friends and take stunning videos & photos together with them 

Sony has announced “5.5 Pawgraphy Day”  on the back of the “Pawgraphy” initiative. Fifth May will be a day that welcomes and encourages paw parents to capture precious moments between them and their fur kids through stunning photos and videos. Sony will be empowering this with exclusive promotions on selected digital imaging products as well as holding a competition so that all pet owners can have a chance to showcase the love between them and their pets. 

So often are pets left to patiently wait at home as their masters go about their busy lives. To an owner, a pet can be a friend or even a child. But to a pet, their owner is their everything. 5.5 Pawgraphy day is the ultimate celebration of this unique bond between pet owners and their loving fur kids. Sony encourages pet owners to take the best photo and video they can, together with their furry four-legged buddy. 

Sony’s most awaited digital camera ZV-1 is now available in the Philippines

Sony announced today that  its most awaited digital camera ZV-1 is now available in the country. Are you the type of person who loves immortalizing memories by shooting random videos? Be it doing a mukbang challenge, recording moments with your family, or any situation in your life that you want to put in your digital album. The long wait is over! This compact digital camera is here to step up your casual filming game and is designed for easier hassle-free shooting.

Alpha 6100: The ideal camera for aspiring photographers

Looking for a camera that highlights and elevates both photo and video performance? With its improved color reproduction, 24MP- APS-C CMOS Sensor, and 4K Ultra HD video, the Alpha 6100 might just be the right camera for you. Sony brings the ideal camera for all aspiring photographers and those who want to level-up on their social media gaming from their smartphones. This new addition to α™ (Alpha™) APS-C series of mirrorless cameras will leave you in awe with its ability to turn your photos into an instant pro. The Alpha 6100 (model ILCE-6100) includes the following features that will put your photography game to the next level:

Sony releases RX10 IV firmware update adding Real-Time Animal Eye AF functionality

Sony has released a firmware update for the RX10 IV allowing the camera to benefit from Sony’s unique Real-Time Eye AF for animals and also enhances in camera stabilization.

The V2.0 update enables Sony’s AI driven Real-Time Eye AF technology to now detect both animals and human subjects. This function can be used by half pressing the shutter trigger, allowing users to get perfectly focused images.

In addition to the new functionality, the update improves the overall stability of the camera making it more user friendly.

The V2.0 firmware upgrade is downloadable for free on the Sony Support site.

Sony’s new Alpha 6600 is built for videographers with in-body image stabilization and enhanced battery life

Sony announced the most powerful APS-C mirrorless camera to date and the newest addition to its α™ (Alpha™) APS-C series of mirrorless cameras. The Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility, making it suitable for multiple types of shooting scenarios and users. Also offers a lightning fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection AF points covering approximately 84% of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensures reliable AF, even in the most challenging light conditions. 

Sony Introduces Alpha 9 II Adding Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

New Alpha 9 II Combines Alpha 9’s Unrivalled Speed with New Functionality to Meet Professional Needs  

Sony today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of α™(Alpha™) full-frame interchangeable lens cameras has been created specifically to support working professionals in the fields of sports photography and photojournalism.

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals. Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, evolved AF performance with newly optimised algorithms, a re-designed build to enhance durability and operability and more. 

Sony Releases Α9 Firmware Update Adding Real-Time Eye AF for Animals, Interval Shooting Functionality and Compatibility with RMT-P1BT

Sony has released a new firmware update for its α9 full-frame mirrorless camera (model ILCE-9), delivering key functions such as Real-Time Eye AF for animals, Interval Shooting and compatibility with RMT-P1BT.

The version 6.00 update enables Sony’s AI driven Real-Time Eye AF technology to now detect both animals and human subjects, with an option to select either animal or human Eye AF mode depending on the shooting situation. Time-lapse videos can also be created through use of the Interval Shooting function.

In addition to the new functionality, the update improves the overall stability of the camera and makes it more user-friendly, allowing photographers to assign ‘My Menu’ to appear when first selecting the menu button. It is now also possible to select the Focus Frame Colour allowing users to choose between red, grey or the standard green.

Lastly, the upgrade allows operation with the wireless remote commander RMT-P1BT providing a solution to remote shooting.

The Version 6.00 firmware upgrade is downloadable for free on the Sony Support site.

Sony Announces α9, α7, α7 III and α7R III Camera Upgrade by Major Firmware Updates

Sony today announced a major upgrade to its α9 mirrorless camera that will be available via a software update.   

Sony’s revolutionary α9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including “Real-time Eye AF” performance and add interval recording capabilities.