Sony Launches the MASTER Series of 4K HDR TV with the A9F OLED as the Pinnacle of Picture Quality at Home

Sony announced today its new television series, the Sony BRAVIA OLED A9F. It offers unprecedented picture quality by employing multiple proprietary technologies and solutions with the next generation Picture Processor X1™ Ultimate at the fore. The new A9F series arrives as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that faithfully convey the creators’ full intent. The Sony BRAVIA OLED A9F provides picture quality approaching that of a professional-grade monitor in a motion picture production studio. Having developed and followed a very strict set of product evaluation criteria by its most-experienced picture quality engineers, Sony is confident that the flagship MASTER Series delivers the highest quality picture possible in a home setting.