A GSMA outlook for 2025 showed that telco operators around the world are looking to AI in driving business objectives, including better customer experience and enhancing financial performance.
Globe’s commitment in AI reflects these findings, according to Anton Bonifacio, Globe’s Chief AI Officer: "The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide. AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment."
The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use.
