Palo Alto Networks’ State of Generative AI report finds 890% Surge in Generative AI traffic, raising new security challenges for Asia-Pacific and Japan enterprises

Palo Alto Networks, the world's leading AI cybersecurity company, released its State of Generative AI 2025 report, which reveals a staggering 890% surge in Generative AI (GenAI) traffic in 2024 driven by the rapid adoption of GenAI tools in enterprise environments. While AI growth offers significant productivity benefits, the report warns that unsanctioned usage, emerging threats, and a lack of governance have rapidly expanded the attack surface for organizations, particularly across the Asia-Pacific and Japan region.

Globe harnesses AI to drive operational efficiency

As enterprises increasingly adopt advanced Generative AI (GenAI) for security and efficiency, Globe is making notable progress in integrating this technology to streamline operations, optimize network performance, and elevate customer service.

A GSMA outlook for 2025 showed that telco operators around the world are looking to AI in driving business objectives, including better customer experience and enhancing financial performance.

Globe’s commitment in AI reflects these findings, according to Anton Bonifacio, Globe’s Chief AI Officer: "The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide. AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment."

The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use.

Samsung and Google Cloud Join Forces to Bring Generative AI to Samsung Galaxy S24 Series

Google’s Gemini Pro and Imagen 2 to deploy in producing new text, voice, and image features on the new Samsung Galaxy S24 series

Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe. Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.