Globe Business Masterclass for Microfinance: Digital marketing is key to reaching larger audiences

Sonjia Calit, host, together with Next Layderos, Director for PR & Communications of Philippine Marketing Association, Raphael "Raffy" Bariso, Chief Synergy Officer of MullenLowe TREYNA Group, and Jos Ortega, Chairman and CEO of Havas Ortega during the panel discussion on the recent Masterclass for Microfinance with Globe Business

The potential market for the microfinance sector has grown as digital adoption in the Philippines accelerated, with approximately 59 million smartphone users and 47.73 million using digital payment platforms. In the words of Bangko Sentral ng Pilipinas (BSP) Deputy Governor Chuchi Fonacier, these figures show the “untapped potential to reach further and an even greater number of Filipinos through digital platforms.”