Globe's Value Brand TM emerges in SWS survey as Most Used Mobile Brand among Filipinos

Globe’s value brand TM has emerged as the most used mobile brand among Filipinos nationwide, capturing 30% of respondents, according to a recent Social Weather Stations (SWS) survey. 

The survey was conducted from March 26 to 29 this year using face-to-face interviews with 1,200 adults nationwide. There were 300 respondents each in Metro Manila, Balance Luzon, Visayas, and Mindanao who were allowed to mention more than one network provider.

Results revealed that 48% of users in Mindanao favored the brand, 31% in Luzon, and a 19% share of the mobile phone user market in the Visayas. TM also led both urban and rural areas with 27% and 36%, respectively.