AdSpark and Payless transform shopper engagement with Payless Bigatin Promo

AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.

Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.