The achievement was largely driven by increasing mobile data habituation levels among its subscriber base, with mobile data now accounting for 80% of mobile revenues, up from 78% a year earlier. On the other hand, traditional mobile voice and SMS revenues ended at P3.4 billion and P2 billion, lower year-on-year by 12% and 7%, respectively.
"Mobile data services sustained its growth momentum, and we are pleased to report that our deliberate monetization efforts and base management initiatives continued to bear fruit," said Darius Delgado, Head of Globe Consumer Mobile Business.
