Groundbreaking Alpha 1 Camera Marks a New Era in Professional Imaging

Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features. 

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras.  With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before. 

Sony Philippines holds Gear Up Deals for your much-awaited upgrade

Looking for a sign to upgrade your gears? This is it. With Sony’s special deals on cameras, lenses, and accessories you can score amazing deals until February 28, 2021!

Save up to P15,000 on Sony’s select full-frame cameras

Avail Sony’s newest Alpha full-frame cameras in installment and get 0% interest for 12 months PLUS premium freebies of a 64GB SD Card and Peak Design Leash for the Alpha 7SIII. Get a FREE 64GB SD Card, NP-FZ100 battery pack, and Peak Design Alpha Strap, for the small and compact Alpha 7C.

The popular Alpha cameras are also on P15,000 OFF and available for 12 months 0% interest installment scheme with cash discounts and exclusive bundles. Sony’s Alpha 7RIV is now priced at P184,999, while the Alpha RII is now P92,999 with FREE NP-FW50 battery pack and 64GB SD Card, and the Alpha 7SII is currently priced at P119,999 also with a promo bundle of NP-FW50 battery pack and 64GB SD Card.

Sony Electronics Introduces Alpha 7C Camera and the Zoom Lens, the World’s Smallest and Lightest Full-frame Camera system

New HVL-F28RM Compact Flash is also Announced

Today, Sony announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash. 

The Alpha 7C is the world’s smallest and lightest  full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.

Sony Announces a New Solution for Easy, High-quality Live Streaming and Video Calls, Compatible with 35 Sony Camera Models at Launch

Sony Electronics Inc. today announced the release of a new desktop application called ‘Imaging Edge™ Webcam’ that allows users to easily transform their Sony digital camera into a high-quality webcam by simply connecting it to a PC  via USB, free of cost. 

‘Imaging Edge Webcam’ allows users to live stream and video conference in one easy step while also taking full advantage of Sony’s advanced imaging technology such as industry-leading autofocus, high resolution picture quality and additional unique features of each compatible camera. 

“We will continue to adapt and evolve to meet the needs of our customers.  Their voice is critical to everything that we do in this industry” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “Given the growing demand for live streaming and video communication, we’re excited to share a new application that give so many loyal Sony’s customers the ability to quickly and easily transform their camera into a highly effective webcam for live streaming, video calls and so much more.”

Alpha 6100: The ideal camera for aspiring photographers

Looking for a camera that highlights and elevates both photo and video performance? With its improved color reproduction, 24MP- APS-C CMOS Sensor, and 4K Ultra HD video, the Alpha 6100 might just be the right camera for you. Sony brings the ideal camera for all aspiring photographers and those who want to level-up on their social media gaming from their smartphones. This new addition to α™ (Alpha™) APS-C series of mirrorless cameras will leave you in awe with its ability to turn your photos into an instant pro. The Alpha 6100 (model ILCE-6100) includes the following features that will put your photography game to the next level: