While the global smartphone brand, vivo, has always been known as the brand that advocates for self-expression, it became all the more meaningful when the COVID-19 pandemic hit. It gave the brand more reason to innovate its upcoming unit releases and support users in ways that it can.
Besides helping cater to the needs of those directly affected at the onset through PPE donations and such, vivo also sought to address the mental health impact of the pandemic on its consumers by developing smartphones and campaigns that could complement and elevate lifestyles despite being stuck at home.
Midway through 2020, vivo launched its V19 lineup, with advanced night photography and gaming capabilities, through the “Ignite Your Night” campaign which called on millennials to continue to pursue their passions at night, when virtual work and classes are usually over.